About

Year 2012

Out of nowhere joined the Fashion Design (B.des) to pursue my career in the fashion industry. But soon realised it was not meant for me as I was more interested in mobile devices and technology.

Year 2012-13

I got my hands on my first smartphone and fell in love with it, Wondering how it works lead me to the youtube world, and gosh I consumed lots of unboxing reviews and random stuff. And decided I want to work in the mobile device space.

Year 2013

Joined a mobile store as a person who jailbreaks US-imported iPhones. One day in a conversation the shop gave me an additional task to rebrand their logo.
I was getting a laptop to take home with me so I took it. 😉

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A week of day and night effort to learn Adobe photoshop and illustrator was totally worth it, People loved the logo and I was on a high. (FYI they still use the logo) Check it out

June 2013

Accidentally got a Graphic Design internship in Noida based startup IndiaReads

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as a graphic designer I started making creatives for IndiaReads marketing campaign

Dec 2013 - March 2016

Got full time opportunity as a UI Architect in IndiaReads

Created workflows, personas, interaction flows/information architecture, low fidelity mock-ups, navigational flows chart, high fidelity prototypes, and Visual Design
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Design first IndiaReads android application
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Designed responsive templates for mobiles, tablets and desktops using HTML 5, CSS media queries and its frameworks.
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April 2016

Joined Archer technologies as UI/UX Designer

Branded style design principles such as Color, Typography, Material design, Organising elements and Usability.

Built prototypes to demonstrate design/usability ideas to customers as well as internal stakeholders.

April 2017

Got promoted to Sr. Designer

I was responsible for establishing the User Experience process and methodology within the organisation. This includes building and mentoring a team of UI and UX professionals.

Leading User Research initiatives at user locations. This includes Identifying User Profiles, Recruiting Users for the Usability Test & User Research, Conduct Contextual Inquiries, running Usability Test Sessions, Mentor User Researchers, Moderators & Observers.

I was also leading all the UX activities end-to-end, that includes interaction design, human factors, and usability by collaborating with users, product management, marketing, and engineering teams to help evolve new and existing user workflows, interfaces and product look and feel. I lead the development of formative design research deliverables including user roles and personas, use environment profiles, conceptual designs, exploratory evaluations, and task-based evaluations.

I worked directly with the stakeholders to understand their requirements and suggest innovative solutions. Effectively partner with product management, engineering, and other internal stakeholders to ensure product development programs receive appropriate UX support

March 2018

Went to Mumbai, Joined Cogoport as Sr. Product Designer

Provided usability consulting for the first European product launch for the platform.

Worked closely with clients, managers, PO and BA in POC and requirement gathering phases.

Lead a team to maintain the internal style guide & Implement new design patterns in Docs, Sheets & Slides on the web & mobile

Decreased bounce rate in booking confirmation funnel by (-29%) on the platform.

Increased user satisfaction (+11%) and perceived accessibility of information (+31%) with redesigned 'COGOPORT' Product

Implemented core Agile Principles of collaboration, prioritisation, team accountability and visibility; ensured the consistent application of Scrum Methodologies across the enterprise
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April 2019

Joined Design Lead (Influencer led Video e-commerce app) in Gurgaon

Aiming to build a product for "Bharat - Indian audience", Bulbul is focused to provide influencer led video e-commerce experience to tier 2 & 3 audiences. Mentored 4 Junior designers.
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Overhauled the Bulbul marketing landing pages, right from the information architecture (IA) to the final visuals and animations. Handed-off to the marketing team later, for maintenance.

Designed and Implemented high-performance PWA and android applications. Contributed to discovery funnels metric improvement in D1, D7 & D30 retention. Improved time spent and purchase conversions.

Animated interactive interfaces, explaining Live, static video shopping experience in Mobile App.

Conceptualised and designed ‘App’, the video live commerce shopping experience of Bulbul.

Lead the design team in defining and implementing solutions for the product direction, visuals, and user experience.

Loved the people I met in BulBul 💝

July 2020

Started harvesting design in Bijak

Harvesting consumer side experience for "Bijak" a B2B trade platform for the agricultural sector in India that enables traders, wholesalers and food processors to keep a ledger of their transactions, access transparent pricing, optimise logistics and improve their working capital cycles.

Managing 5 designers while ensuring quality delivery of around 4 products such as Bijak B2B consumer facing app, Mandi ERP (Known ChargeERP), Just Consumer & Retailer App and Bijak Global.

keeping a close eyes on DSM implementation across products which has impacted rapid iteration of the products to final production.

As the Design Manager in Bijak, I lead multiple projects in Enterprise Identity.

Providing platforms to designer to grow their profiles is a essential part of my role with Bijak
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May 2022

Took a sabbatical and started travelling the world. I was always intrigued to know more about food, culture and diversities.

My Design Journey

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Solving real-world problems by utilising best tools on planet